Storytelling Masterclass

Learn the Art, Craft and Magic of Storytelling

Are you ready to shape the future with a compelling new narrative that resonates and connects? Join me for a transformative masterclass where you’ll discover the foundational elements, structures, and core principles of storytelling tailored for organizations.

“First we create our stories, and then our stories create us”

As brilliantly articulated by Yuval Noah Harari in Sapiens, the very foundations of civilization have emerged from our capacity to believe in grand narratives. We create knowledge, foster abstract ideas, and weave stories that inspire, enabling us to build cities, forge religions, and even resolve conflicts. For the past two millennia, stories have often celebrated gods, wealth, or nation-states. 

Now let’s make use of storytelling to celebrate new visions on our common future. 

Stories that stick

Stories are mental post-its that allow us to embed ideas and beliefs into the minds of your audience. Our brains crave stimulation and are quick to shut down when faced with the mundane. Boredom is the enemy, and as storytellers, we must engage. Your secret weapon? The amygdala—a small, almond-shaped region of your brain that impacts emotions, motivation, learning, and memory.

Think of yourself as a DJ at a dance party, orchestrating a playlist of happiness. When you harness the powers of storytelling, you set off a chain reaction of dopamine, oxytocin, serotonin, and endorphins—collectively known as D.O.S.E. These neurotransmitters shape how your audience feels, and when they feel good, they connect deeper with your message.

What Will You Get?

In just 1.5 hours, you will learn how to craft stories that not only engage but also inspire action. At the heart of the masterclass are the building blocks of my Storytelling Canvas. This tool helps you gain an overview and select the best ingredients for your story. Inspired by historical speeches, the best keynote speakers, Netflix documentaries, and movies from animation studios like Pixar, we will explore the techniques to craft and enhance your story in order to engage your audience on a deeper, emotional level. 

Stories Organize Your Facts into Meaning

By the end of the masterclass, your team will understand the fundamentals of storytelling that form the fabric of branding, marketing, content creation, PR, and HR communications. 

Sign up now and change the way you communicate!