Embark on the Journey to Become a Storytelling Organization
In today’s crowded marketplace, a compelling narrative about the future is far more persuasive than mere numbers and statistics. It’s not just important to stand out; it’s essential. Over five transformative sessions in two months, I will lead a select group of five key voices within your organization on an adventure through three critical steps:
Step One: Catching Your Story
We begin by unraveling the core principles of storytelling. We’ll dive into the internal narratives of each participant. What drives you? What key experiences in life have shaped your journey? These personal stories will become key stones in your narrative. After that, we’ll tap into the narrative capital of the organization and leverage the Storytelling Canvas to distill the most strategic elements for your unique story.
Step Two: Crafting Your Message
Next, we delve into the structure of your narrative. What is the core idea of your story? How do you create an opening that captures attention? How can you forge a genuine emotional connection? Seamlessly weaving together plot points into a cohesive narrative is crucial. And just as importantly, how do you invite your audience to see themselves in this story?
In this stage, we’ll engage in low-fidelity prototyping to articulate and refine our message. Remember, our narrative must resonate across PR, marketing, and live presentations.
Step Three: Sharing Your Story
Now for the magic: breathing life into your narrative. We’ll explore the art of metaphor, framing, and visual storytelling, employing powerful rhetorical techniques that captivate and connect. You’ll practice on stage, create dynamic video content, and engage in constructive reflection to continually enhance your storytelling craft.
By the end of our journey, your organization will be empowered with five authentic, TED Talk-style stories—crafted to inspire, resonate, and connect deeply with your audience.